Under the motto «FEEL FREEZE» Wodka Gorbatschow made its first appearance to fans at the popular electronic music festival PAROOKAVILLE 2022 in Weeze.
The challenge for the newly developed presentation by JEFF was to combine the festival's elaborate city concept, the local conditions, and the icy sensation of the iconic brand Wodka Gorbatschow. The result was a gigantic icebreaker: the IceBreaker ...
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Under the motto «FEEL FREEZE» Wodka Gorbatschow made its first appearance to fans at the popular electronic music festival PAROOKAVILLE 2022 in Weeze.
The challenge for the newly developed presentation by JEFF was to combine the festival's elaborate city concept, the local conditions, and the icy sensation of the iconic brand Wodka Gorbatschow. The result was a gigantic icebreaker: the IceBreaker One. Its modular construction, built with solid wood, can be reused and expanded over the years. JEFF accompanied the festival’s appearance from A to Z and was responsible for all other touchpoints and activations at the campsite and in the Platinum Club.
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132 customized panels made from 255 plywood sheets, with 1,800 meters of beam offcuts 550 liters of paint for creative painting work 4,000 screws 120 liters of burnstop solution 420 clips for attachment to the scaffolding
132 customized panels made from 255 plywood sheets, with 1,800 meters of beam offcuts 550 liters of paint for creative painting work, 4,000 screws 120 liters of burnstop solution 420 clips for attachment to the scaffolding
«The festival provides the perfect stage for an extraordinary brand presentation and strengthens the image of Wodka Gorbatschow among a young and enthusiastic target audience.»
«The festival provides the perfect stage for an extraordinary brand presentation and strengthens the image of Wodka Gorbatschow among a young and enthusiastic target audience.»
Jan Rock, Global Head of Corporate Communications at Henkell Freixenet
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