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project

House & Living Campaign

client

Swiss Life AG

Playground

  • Campaigns
  • Interaction
  • Visual Design

Selbstbestimmung heisst, so zu wohnen, wie ich bin.

Since its introduction,
Swiss Life has become
the most well-known
brand among insurers
in the field of mortgages.
Since its introduction,
Swiss Life has become
the most well-known
brand among insurers
in the field of mortgages.

During the campaign period, the purpose-perception-value
(the connection between the concept of «self-determination»
and the Swiss Life brand) increased from 21% to 25%.

During the campaign period,
the purpose-perception-value
(the connection between the
concept of «self-determination»
and the Swiss Life brand)
increased from 21% to 25%.

With the web-based Dream Home Match, customers
were able to create a collage of their dream house
and find out if their desires aligned with those of their life partners.
The Dream Home Match concept was also adapted
and utilized for a trade fair booth.
With the web-based Dream Home
Match, customers were able to
create a collage of their dream house
and find out if their desires aligned with
those of their life partners. The Dream
Home Match concept was also adapted
and utilized for a trade fair booth.
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