In collaboration with Swapfiets, Europe's most successful bicycle subscription service, numerous actors and actresses at the German Film Awards 2022 made a statement for greater environmental awareness in the film industry. Almost 20 prominent faces from the German film industry consciously chose to forgo the luxurious chauffeur service in limousines and instead rode together in a bicycle procession ...
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In collaboration with Swapfiets, Europe's most successful bicycle subscription service, numerous actors and actresses at the German Film Awards 2022 made a statement for greater environmental awareness in the film industry. Almost 20 prominent faces from the German film industry consciously chose to forgo the luxurious chauffeur service in limousines and instead rode together in a bicycle procession along Berlin's Kurfürstendamm to the blue and then red carpet at the Berlin Funkturm.
JEFF took on the responsibility of bringing this fantastic initiative to life and, together with the initiators from changemaker.film and Swapfiets, set new standards for future award ceremonies.
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«We at Swapfiets are delighted to see bicycles gaining more importance in the film industry. It's not about completely eliminating cars. Different means of transportation will still be necessary in the future. However, we support a shift in mindset within society. Many journeys can be accomplished using bicycles.»
«We at Swapfiets are delighted to see bicycles gaining more importance in the film industry. It's not about completely eliminating cars. Different means of transportation will still be necessary in the future. However, we support a shift in mindset within society. Many journeys can be accomplished using bicycles.»
André Illmer, General Manager Central Europe of Swapfiets
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