In March 2022, the Muttenz-based trading company launched the regional delivery service «avec now» which promised to deliver customers' desired products to their homes within 15 minutes (or 30 minutes in Zurich).

«Quick Commerce» was not only the grocery retailer’s main service promise for rapid deliveries. Within a short period of time, JEFF rapidly developed the entire branding of «avec now» for all touchpoints which included OOH, digital media and merchandising. For the launch in the test area of Basel, the Line 15 tram came with a striking, complete re- branding.

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