An interactive art experience in augmented reality
client
Roche
Playground
Live
Campaigns
Interaction
Visual Design
Experience AR art in public space.
The ARTour Basel is a journey between the digital and real world, making art experienceable in new and innovative ways. The exhibition features ten augmented reality pieces of art that can be discovered in the center of Basel through a free app.
To celebrate its 125th anniversary, the ARTour combines the spirit of innovation with Roche's commitment to art. JEFF developed and oversaw the entire ...
show more
The ARTour Basel is a journey between the digital and real world, making art experienceable in new and innovative ways. The exhibition features ten augmented reality pieces of art that can be discovered in the center of Basel through a free app.
To celebrate its 125th anniversary, the ARTour combines the spirit of innovation with Roche's commitment to art. JEFF developed and oversaw the entire product, from concept to app to the launch campaign.
show less
Over 10,000 guests in 2022
Over 10,000 guests in 2022
Ten international artists have created artistic interventions on the anniversary theme «Celebrate Life», which can be discovered year-round and publicly in Basel.
To establish the project in the long term, close collaboration was done with relevant stakeholders: Basel Tourism, the House for Electronic Arts in Basel, and the City of Basel.
For more information about the ARTour and download links, please visit the official website artour.basel.com.
Ten international artists have created artistic interventions on the anniversary theme «Celebrate Life», which can bediscovered year-round and publicly in Basel.
To establish the project in the long term, close collaboration was done with relevant stakeholders: Basel Tourism, the House for Electronic Arts in Basel, and the City of Basel.
For more information about the ARTour and download links,please visit the official website artour.basel.com.
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